Founder & CEO, European Business Association Los Angeles

Diana Sarumova, MBA
Founder & CEO, European Business Association Los Angeles
Executive Director, European Business Association Armenia
Board Member, EBO Worldwide Network
 
Diana Sarumova is an international business leader dedicated to building stronger economic and institutional bridges between Europe, the United States, and emerging markets.
 
As the Founder and CEO of the European Business Association Los Angeles (EBA LA), Diana leads the organization’s mission to create a trusted platform connecting European and American companies, institutions, investors, and decision-makers. Her work focuses on helping businesses enter new markets, build strategic partnerships, access the right networks, and turn international opportunities into real business relationships.
Alongside her leadership in Los Angeles, Diana serves as Executive Director of the European Business Association Armenia and as a Board Member of the EBO Worldwide Network, where her portfolio includes SME Internationalisation and Financial Compliance.

Her professional work spans international trade, investment, market entry, business diplomacy, public-private dialogue, and cross-border partnerships. Over the years, she has worked closely with European institutions, diplomatic missions, government representatives, international organizations, business associations, and private-sector leaders.
 
Through EBA Los Angeles, Diana is building more than a traditional business association. Her vision is to create a high-level European-American business community in Southern California a platform where trusted relationships lead to partnerships, investment, market expansion, and long-term economic cooperation.
 
Based in Los Angeles and connected to an international network across Europe and beyond, Diana brings together global perspective, local market access, and a strong understanding of how business and institutions work together.
 
Her approach is simple: meaningful international business begins with the right people, the right connections, and trust.
 
“EBA Los Angeles is about creating a community where European and American businesses do not simply meet they build something together.”

Who We Are

The European Business Association Armenia (EBA Armenia) brings together Armenian and European businesses, investors, entrepreneurs, and institutions to build lasting connections and create opportunities for shared growth.

Rooted in Armenia and connected to Europe, we serve as a bridge between business communities and decision-makers. Through dialogue, business support, and meaningful partnerships, we help turn shared ambitions into opportunities for trade, investment, and international cooperation.

Vision

To be the leading transatlantic platform, connecting U.S. and European businesses, policy, and partnerships for an open, competitive, and prosperous future.

Mission

EBA Armenia brings together businesses, investors, and institutions to strengthen Armenian–European cooperation, support market opportunities, encourage investment, and advance sustainable economic growth.

Values

Rooted in Armenian heritage and guided by integrity, trust, and openness, we value strong partnerships, shared knowledge, and a commitment to mutual progress.

Our Members

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