Accomplished FMCG executive with more than 20 years of leadership experience within Coca-Cola HBC, including full P&L ownership and strategic leadership of a multi-category business.
Currently serving as Country General Manager for Coca-Cola HBC Armenia, leading a $100M business across beverages, coffee, and premium spirits. Since 2020, delivered more than 2x revenue growth while significantly expanding profitability and maintaining premium pricing in a highly competitive market.
Deep expertise in Revenue Growth Management, commercial strategy, RTM development, and portfolio expansion. Proven ability to build high-performance teams, strengthen market leadership, and successfully navigate complex market dynamics including competitive pricing pressure and parallel imports.
Experienced in leading cross-functional organizations of 350+ employees and managing strategic partnerships with The Coca-Cola Company and global partners such as Monster, Multon, Vergnano, and Edrington.
Board member of several international business associations and actively engaged in the country business community.